1. Be a pet label detective! TURN OVER THE BAG and READ ingredient lists with a critical eye! Don’t just look at the “pretty pictures” on package fronts! Identify chemical preservatives, artificial flavors, and colors and just say NO to...

New pet products will use deceased music icons to gain market share Observers of the 62 billion dollar U.S. pet care industry know that celebrity-owned pet product companies are hotter than ever.  Ellen DeGeneres is a major investor in Halo®...

Anthony Bennie started as an entry-level pet food salesman in the nineties, and then started an independent rep firm that helped to build what for a time was the biggest brand in the natural pet food industry. Now he is...