Founder's Articles
1. Be a pet label detective! TURN OVER THE BAG and READ ingredient lists with a critical eye! Don’t just look at the “pretty pictures” on package fronts! Identify chemical preservatives, artificial flavors, and colors and just say NO to...
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New pet products will use deceased music icons to gain market share Observers of the 62 billion dollar U.S. pet care industry know that celebrity-owned pet product companies are hotter than ever. Ellen DeGeneres is a major investor in Halo®...
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Are you and your pets ready for a “pet food divorce?” Yes, I know it sounds rather dramatic! But after 25 years in the natural and holistic pet nutrition industry, I’ve seen too many examples of pet guardians tolerating lackluster...
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Anthony Bennie started as an entry-level pet food salesman in the nineties, and then started an independent rep firm that helped to build what for a time was the biggest brand in the natural pet food industry. Now he is...
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