Why SuperGravy® Is the Clear Choice in Pet Food Enhancement - A Founder’s Perspective on the Topper Category
SuperGravy® by Clear Conscience Pet® was the first holistic dry gravy infusion designed specifically to transform a dog’s daily meal into a functional, flavorful and fully integrated experience.
Fifteen years later — after 32 national awards and thousands of success stories — it remains the most versatile, functional and cost-effective pet food enhancement product in the category.
While many products enhance flavor, SuperGravy® was engineered to do more:
- Completely integrate into the meal — not sit on top
- Allow hydration to desired level without paying for excess water weight
- Deliver comprehensive gut and immune support via the exclusive QuadraGestive™ Complex (probiotics, prebiotics, postbiotics and digestive enzymes)
- Offer four distinct protein and taste profiles to prevent picky-eater fatigue
- Maintain affordability at approximately $0.60–$0.70 per day
Understanding the Topper Landscape
The topper category generally falls into four major formats:
- Liquid or Frozen Broths
- Canned or Pouched Moist Add-Ons
- Freeze-Dried Shakers or Crumbles
- SuperGravy® Dry Powder Gravy & Broth Mix Infusion
What Pet Parents Are Really Trying to Accomplish with a Topper
Each format has merit. Many are thoughtfully made. But format determines function — and function determines whether the product truly solves the problem most dog parents are trying to address.
“I want my dog to eat their full meal consistently — and I want to enhance it in a healthy, joyful way.”
At its core, a topper is not just about flavor. It is about consistency, nourishment, joy at mealtime, and improving the overall health profile of the daily bowl.
Category Comparison by Format
Liquid & Frozen Broths
Provide hydration but involve purchasing water weight. Often require refrigeration or freezer storage and increase shipping weight and environmental footprint.
SuperGravy® produces a full quart of broth using three serving scoops (1.5 teaspoons each), approximately, costing roughly $1.80–$2.10 per quart — about 23–27 cents per 4 oz serving. Liquid broth products typically cost $6 to $8 per quart. That's triple or more than the cost of making your own broth using SuperGravy!
Canned & Pouched Toppers
Typically function as layered add-ons rather than full-meal infusions. Average cost per serving: $1.50–$3.00.
SuperGravy® averages $0.60–$0.70 per meal while fully integrating throughout the meal.
Freeze-Dried Toppers
Often nutritionally strong but frequently function as a seasoning approach. Dogs may separate flavorful pieces from the base diet.
Typical cost: ~$2+ per day for medium to large dogs.
SuperGravy® was designed specifically to integrate and transform — not layer.
Ingredient Integrity & Live Activity
SuperGravy® is cold-processed to preserve live probiotics and active digestive enzymes within the QuadraGestive™ Complex, supporting daily digestive and microbiome health.
Representative Product Comparison Chart
| Product | Format | Integration | Functional Support Mentioned | Est. Cost Per Use |
|---|---|---|---|---|
| Instinct Raw Boost Shakers* | Freeze-dried | Layered | Limited variants | ~$2+ per day |
| Savage Quail Eggs* | Raw / Freeze-dried | Layered | Not specified | ~$1+ per egg |
| Brutus Goat Milk* | Liquid | Partial | Enzymes / probiotics claimed | ~$2+ per day |
| Evanger’s Complements* | Canned | Layered | Not specified | ~$1.85–$2.89 per serving |
| Natoo Meal Toppers* | Pouch | Layered | Not specified | ~$1.45–$1.75 per serving |
| Wild Meadow Magic Dust* | Freeze-dried | Layered seasoning | Not specified | ~$2+ per day |
| Solutions Sheep Milk* | Liquid | Partial | Bioactive peptides | ~$2+ per day |
| Nugget’s Bone Brews* | Frozen liquid | Partial | Not specified | ~$2–$3+ per day |
| Nature’s Logic Bone Broth* | Powder | Hydration only | No comprehensive gut support | Varies |
| SuperGravy® | Dry infusion powder | Full integration | QuadraGestive™ Complex | ~$0.60–$0.70 per day |
*Brand names are trademarks of their respective manufacturers. Data derived from publicly available information (PETS+ Magazine, March 2026).
The SuperGravy® Difference
- Pioneer of the dry gravy infusion category
- 15 years of consistent results
- Four protein & taste profiles: Paw Jus® (Beef), Barkinara® (Pork), Arfredo® (Greek yogurt & cheese), Bon A La Goat® (Bone broth + goat milk + bioactive turmeric)
- QuadraGestive™ Complex — probiotics, prebiotics, postbiotics & enzymes
- No synthetic vitamins or minerals
- Shelf stable and lightweight
- Lower environmental impact
- Approximately $0.60–$0.70 per day
SuperGravy® doesn’t just top a meal. It transforms it.
A Word From the Founders
Clear Conscience Pet® is a family-owned, independent company founded and led by industry-recognized innovators in pet nutrition.
To the best of our knowledge, we are the only pet food enhancement company owned and operated by:
- A Pet Industry Icon Award winner
- A Woman of Influence in the Pet Industry award winner
When considering purpose, integration, digestive support, variety, convenience, environmental responsibility and affordability — SuperGravy® stands at the top of the topper category.
Highest quality. Most versatile. Most convenient. Most functional. Lowest cost per use.
