For over 15 years, Clear Conscience Pet® has stood apart in the pet nutrition world by staying true to one simple truth: every ingredient must serve a purpose.

When Amanda and I founded this company, we promised ourselves — and our customers — that we would never compromise. That’s why Clear Conscience Pet has earned more awards than any other company in the pet industry: because innovation, integrity, and canine joy are at the core of everything we do.

Purposeful Ingredients, Never Gimmicks

We never use synthetic supplements or artificial additives. Instead, we craft recipes from whole-food superfoods with intrinsic canine appeal:

• SuperGravy® re-energizes any pet food with active probiotics, prebiotics, and digestive enzymes that cooked or sterilized foods can’t provide.
• Sliders® Four-Way Functional Treats use green-lipped mussel, turmeric, kelp, parsley, inulin, and coconut oil to support joints, gut health, oral wellness, skin, and coat.
• Kelpy Chews™ combine artisan-roasted beef trachea with cold-water kelp for true dental support without plastic-like synthetic “bones.”
• Lamb Airy Bark™ offers a keto-friendly, ultra-low-carb protein snack from roasted lamb lung with kelp, carrot, tomato, and spinach.

Education First, Always

Many pet parents don’t realize that all pet foods — kibble, freeze-dried, canned, raw, or fresh — are legally required to be sterilized. That process destroys probiotics and enzymes. CCP products are cold-processed to restore these active nutrients, helping your dog thrive no matter what food you feed.

Trust, Value, and Family Service

After 30 years in pet nutrition and 15 years building CCP, we know the most important ingredient is trust. We price fairly, so the best products are accessible without inflated costs. Our 100% Doggy Love Guarantee means your satisfaction is always assured. And when you call or email, you’re treated like family.

Clear Conscience Pet is more than a company. It’s a mission to bring Healthy Joy with Purpose into every dog’s life. Thank you for trusting us with the health and happiness of your beloved companions.